Farmtario, a recently launched Ontario farm publication, aims to bring news and insight to Ontario farmers in different ways than they’ve seen before. The publication is available daily by e-mail, and at farmtario.com and every two weeks as a newspaper delivered to the mailboxes of Ontario farmers.
Breaking coverage will appear digitally, with news analysis and coverage of why it matters to Ontario farmers in the newspaper. The newspaper content will also be integrated into the digital package. Farmtario aims to provide the best information available on technology, data and where they intersect with people and finances on the farm. The publication started digitally in March 2018 and the first paper edition hit mailboxes April 30, 2018.
“We know that farmers still read print publications, but they also want original and accessible digital information,” says John Greig, editor of Farmtario. “We’re experimenting in our print publication, trying to present our farm news and information with some of the navigation cues and tools we now use on our websites.”
Farmtario joins Canada’s Outdoor Farm Show this year as a significant partner and sponsor. Farmtario is the new Official Show Guide Partner, as well as the Exhibitor Shuttle Sponsor. Farmtario will also be the Media Sponsor of the Variable Rate Seeding and Tillage Demonstrations, as well as the Livestock Pavilion.
Farmtario, along with Country Guide, will also be presenting Farmers Edge Knowledge Tent, a brand new feature of Canada’s Outdoor Farm Show. This educational speaker series aims to give farmers tools that help them to be successful in business.
“Partnering with a publication like Farmtario gives Canada’s Outdoor Farm Show an even greater reach with Ontario farmers,” says Amanda Macfarlane, Communications Manager, Canada’s Outdoor Farm Show. “There is so much excitement happening at the show this year, from the 25th Anniversary celebrations to the new Innovations Showcase, and Farmtario is an excellent new tool for us to share that with farmers.”
Like Canada’s Outdoor Farm Show, Farmtario is backed by Glacier FarmMedia, Canada’s leading agriculture publishing and information company. Glacier FarmMedia is known for high-quality, independent farm journalism that farmers want to read, giving them the information they need online, through mobile and in print.
“Farm innovation is also taking us quickly into a new world of agriculture where sometimes expensive and sometimes suddenly inexpensive technology involving software, digital switching, sensors and new takes on traditional equipment make for difficult decisions on adoption,” says Greig.
“This is the area where we plan to operate at Farmtario.”
Visit Farmtario in the Economical Insurance Ag Biz Pavilion, Booth AB-24 and Farmers Edge Knowledge Tent, presented by Farmtario and Country Guide on 3rd Lane North Middle.